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Kendall Crocker

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Kendall Crocker

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The Occasional Blog

Sharing articles, viewpoints, and industry learnings.

Semis on the river

July 9, 2014 Kendall Crocker
World Cup viewing party along the Naviglio

World Cup viewing party along the Naviglio

For the World Cup, Adidas has set up quite the scene along the Naviglio, on the canal next to mine. There are several outdoor viewing screens, a small floating area with lawn chairs and a private screen, and a floating mini football field. I met up with my German friend and coworker, and we set out for the screen at the southern end of the action. A BYOB crowd had already formed, so we asked the closest restaurant if it was possible to order a drink to go - and this being lovely Italy - it was! Two panaches (beer + sprite) in plastic cups, and we were set for the game. Such a fun atmosphere, even though Italy wasn't playing.

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