Startups

Fractional COO for venture-backed startups—typically at the Series A or B stage—who are building momentum and need a steady, strategic partner to help navigate what’s next.

My role is tailored to what your company needs, most often a combination of strategic planning (helping founders and leadership teams define priorities, build aligned roadmaps, and develop the KPIs and metrics to track performance), special projects (cross-functional efforts that need sharp coordination and forward momentum), fundraising (from pitch development to a tight close), and board management (activities and materials that build trust and value).

At both a scalable support tier or a more hands-on engagement model, I can serve as your sole operations lead or complement an existing team.

Corporate

For established companies looking to think and act more like startups, I offer innovation consulting that bridges big-company structure with entrepreneurial execution. With nearly a decade in strategy and innovation consulting—and experience as a VC and startup executive—I bring both a sharp analytical lens and practical experience.

I work with leadership teams to design innovation strategies, run workshops and ideation sprints, and build startup partnership programs.

Get in Touch

Reach out at hello @ kendallcrocker.com with ideas, questions, proposals, and we can get the ball rolling!